I'm grateful for any type of media that distributes information about alcoholism.
I remember towards the last of my drinking, with the holidays approaching, the morning news-talk shows were having celebrity people on their shows that were talking about things like their drinking and how they went to some sort of 12 Step organization and got help.
Funny how things work out! I remember three of the celebrities on their shows specifically, because I used to drink w/ them!

And, as I'd watch the show I'd think "Awww, there's no way that guy had a real problem -- heck I always drank more than he did!"
Then, at the same time, Forest Lawn Cemetary and Funeral Homes, were running radio ads that went something like "If you've been drinking and you're driving -- and feel like you've you've drank too much, please drop in and have a cup of coffee with us! Might as come in and meet us and get to get to know us now -- chances are, you'll be coming in to meet us anyway!"
That radio ad would go off in my head with each drink that I'd have! I credit their ad with 95% of the message that got me to call AA! (It might have been the whole 100% reason! ).
All these sober years later -- I've intended to write them a letter of thanks -- I believe I better get that letter out to them this year -- before I meet them anyway!
I'm all for anything -- regardless of how intelligent or unintelligent that it may sound -- that will carry a message to an alcoholic to get help!